What is Mazda KODO Design?
What is Mazda KODO Design?
If you’re a fan of Mazda or a car enthusiast in general, you’ve likely heard of the Mazda KODO design philosophy before, at least in passing. However, do you know what the KODO design philosophy of Mazda actually entails? What makes up its language? What thought process and rules create the KODO philosophy as the framework and building blocks of all current Mazda models? At Pfaff Mazda, we don’t just supply our customers with high-end Mazda vehicles. We are also in the business of supplying the public with informative and interesting content about Mazda vehicles and the industry as a whole. In this blog, we talk about the Mazda KODO Design Philosophy.
KODO = Soul of Motion
When talking about the KODO design language and philosophy, you’ll often see the phrase “Soul of Motion” accompanying it. This is a critical component of KODO design and also a very good summation of its approach. KODO design aims to express feelings and experiences of power and beauty that come with the image of things in motion. Mazda wants this image of motion to be evoked from Mazda’s design even when models are sitting still. Therefore, Mazda KODO design incorporates energetic and graceful elements to replicate a sense of flow. Inspirations used to develop the beauty of motion include natural elements, such as wind and water, as well as animal movement and athletic displays.
Of course, this mantra of “Soul of Motion” is then carried over to the mechanical processes of Mazda models. Mazda engineers make sure that the captured beauty of “Soul of Motion” presents itself in terms of dynamic performance and control to create a balanced and synchronized experience of driving perfection.
Designed to turn heads
Mazda’s new Kodo “Soul of Motion” design language abounds with graceful, yet energetic, lines. Like the effects of wind or the flow of water, Kodo is a unique expression of power and beauty seen in instantaneous motion at the very moment motion begins. It’s a cheetah pouncing on its prey. It’s the moment a sword strikes in the ancient Japanese art of kendo. It’s instantaneous power, speed, dignified tension, and sophisticated beauty. And it’s highly seductive.
Three elements
The success of the Mazda KODO design language is based on three elements incorporated in exterior automobile design. Now also applied to vehicles such as the Mazda3 and Mazda6, KODO highlights the elements of speed, tension, and allure to recreate the impression of natural motion. Considerations of speed develop a look of inherent power, even when the automobile is stationary. Tension awakens a heightened sense of anticipation through the use of a form suggestive of the moments that break static inertia. Allure, at last, is an expression of craftsmanship that invites and elicits a personal and tangible experience, art that is meant to be touched, if you will.
If you are looking for a good selection of new and pre-owned Mazda vehicles in the London area, then we suggest that you check out our Pfaff Mazda dealership today. Come in and get more information about the Mazda KODO Design Philosophy. Click here to find our contact information at Pfaff Mazda.